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YES! Beat Liver Tumors has had the privilege of sharing awareness in a number of publications that will continue throughout 2013 and into 2014. The advertorials share a message of hope and are designed to share awareness about liver tumor surveillance and options, resources and support. The advertorials printed to date have reached over 180 million readers!


Partnerships through The Liver Seminar played an important role in the success of the 2010 effort. As was the case last year, health systems (Wake Radiology Oncology, Roger Williams Medical Center, Carolinas Medical Center, Methodist Health System, Banner Good Samaritan Hospital, Providence Sacred Heart Medical Center, Ingalls Health System, George Washington University Hospital, and Miami Valley Hospital) helped to facilitate and deLIVER Hope to millions of Americans that may not have otherwise known about resources, information, and support surrounding liver tumors. Our partnersehip delivered:

     Collaborations with hospitals,  medical societies (Society of Interventional Radiology, Association of Radiological Nurses, Chemo 101), and
     numerous advocacy organizations (CaringBridge, Survivor Celebration, Yoga for Cancer Survivors, Imerman Angels, Fight Colorectal
     Cancer, Access to Medical Imaging Coalition, Voices of Survivors, etc.)  .
     Newspaper articles about physicians who treat cancers of the liver, including oncologists who treat with biologics and chemotherapeutic
     agents, surgeons who provide surgical options, and interventional radiologists who treat with novel targeted treatments such as Selective
     Internal Radiation Therapy, Transarterial ChemoEmbolization, Hepatic Arterial Infusion, and Radiofrequency Ablation among others.

     Media alerts and press releases surrounding each event.
     Inclusion in the health system’s Calendar of Events and many newsletters as well as Medical Trade Publication.

Public Service Advertorials

Relationships with the media were leveraged, using public service time and space to extend awareness for the campaign. Key public service announcement (PSA) events were:

CBS News PSA August - October, 2011

FOX 4 News recorded a 60-second PSA that ran during the Texas Rangers/Red Sox game

Feature article by Kathy LaTour in CURE Today

Feature article in Liver Health Today

Feature article in LiveSTRONG Quarterly

Print inclusion in the Liver Health Report of The Chicago Tribune

Feature health article by Karen Garloch in The Charlotte Observer

Peelback ad in Spokesman Review


Overall Results
The "deLIVER Hope" and "Say YES! to HOPE" campaigns have reached over 180 million readers through various publications and media outlets. This turnout was due to the public information saturation campaign that received such strong support from the media.